Board of Advisors

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Frédéric is a sales force development expert and founder of Prima Ressource Inc. He has accumulated more than 25,000 hours practicing, coaching, training and studying professional selling and sales leadership. Known to advise mid-market business owners, CEOs and CSOs on what they need to hear, instead of what they want to hear, Frederic is respected for his expertise, the value of his strategic advice and his business sense. He applies a fact based and actualized approach to growing revenue, and also works with the leading experts in the industry to make available to his clients the latest tools and content in French and English.

Helping people to self-motivate and setting up a structure for accountability, Frederic creates an environment where results are valued as much as individuals. Frederic understands the importance of having a lot of the right people to win. He regularly publishes posts in French on his blog « développer sa force de vente ». Driven by his leadership and determination to succeed, he is committed at helping businesses master the steps to a stronger sales culture.

Phone: (514) 907-3498 x 201
Email: [email protected]


Mike delivers sales systems that drive remarkable revenue growth in a wide variety of industries. He works hands-on with senior executives, sales leaders, and salespeople to change behaviors, grow new skills, and increase value by implementing methodologies proven to create results. He has more than 21 years of business-to-business sales and marketing experience, with particular expertise in manufacturing, telecommunications, software, and financial services, including commercial and small business banking.

Mike is President and Founder of Intelligent Conversations, a sales force development consultancy based in Milwaukee, Wisconsin. Prior to founding Intelligent Conversations Mike held senior positions in sales, sales management, and product management at Wachovia Bank, M&I Bank, Mindlever, Inc., and Fiserv, Inc. He holds a BA in English from the University of Wisconsin.

Mike currently serves on the Board of Directors for the Milwaukee German Immersion Foundation, is an active volunteer on many committees at both his church and at his kids’ schools, and he sings bass in his church choir. Mike and his wife, Pam, live in Milwaukee with their four children.


David Billingsly, ACE, currently is the President and CEO of his consulting firm The Good for You Group where he works with businesses helping them with business transformation projects and other leadership training initiatives. Previously to the start of his consulting firm David served as the President of the Western Region for Anticimex Inc and was responsible for expanding the Anticimex footprint in the United States west of the Mississippi. Prior to his assignment to the west coast David served as President of American Pest, an Anticimex company based in the Washington DC market. In both positions David was responsible for overseeing the strategic vision, growth (both organic and inorganic) and overall operations of those businesses. During his tenure with Anticimex, David was part of over 20 acquisitions and more importantly part of over 20 successful integrations. With over 16 years of experience in the pest control space, David has served the National Pest Management Association as a speaker for various topics, served on multiple industry committees, has participated in industry podcasts and networked with some of the top pest control companies in the US. In 2016 as American Pest was acquired by Anticimex, David has had the opportunity to travel to multiple European countries and experience how the pest control industry operates on a global scale.

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