Customer Acquisition

If you have any questions, order a free conversation with our consultant

(703) 348-6451

To download visuals enter the following information:

    At People Stretch Solutions, a key part of revenue growth is customer acquisition. We have broken down our point of view on customer acquisition into the outline below that highlights 4 major drivers with variables in each that are success factors:

    1. Messaging
      1. Brand Positioning
      2. Thought Leadership Content
    2. Process
      1. Targeting
      2. Research
      3. Planning
      4. Execution
    3. Tools
      1. CRM software
      2. Marketing Automation
    4. Tactics
      1. Content emails
      2. Webinars
      3. Events
      4. Networking
      5. Calling
      6. Introductions

    People Stretch Solutions looks at its sales/business development organization from a customer acquisition perspective in 3 parts:

    1. Revenue Management
    2. Sales/BD Planning
    3. Sales/BD Execution

    See how the four major drivers of customer acquisition lay across these three areas:

    Here is the visual with challenges companies face in each part of customer acquisition:

    If you have any questions, order a free conversation with our consultant.
    Are You Ready To Scale? Talk to us.

    (703) 348-6451

    Check out some of our suggested reading. These books are the ones our members found most useful.
    Get In Touch