We have seen firsthand how organizations spend valuable time creating a detailed strategic plan, only for it not to come to fruition at the end of the year. This gap between strategy and execution derives from a variety of factors ranging from conflicting priorities, inadequate communication, lack of alignment, and accountability.

OKR is a collective goal-setting framework that allows organizations, teams, and individuals to set measurable goals on a regular cadence. The process of following the framework enables companies to engage in more frequent strategic conversations across the entire organization related to the goals that will make a positive impact on organizational success and growth. Implementing a framework that boosts participation in the middle and lower levels of companies improves alignment and transparency across the organization is the best way to begin closing the gap in execution.