Amid today’s volatile business environment, CEO’s, Presidents and CROs everywhere find themselves asking a slew of tough questions: How can I secure a five percent increase in business? How can I proactively drive demand? How do I provide the right price to the right customer at the right time?

Although revenue managers confront these challenges every day, they are not alone in their battle. Down the hall – often unbeknownst to revenue managers – marketers and sales leaders are asking themselves many of the same questions but are not working together on the solution.

Although these departments have, historically, operated independently of one another, marketing and sales leaders can significantly enhance the bottom line of their organization by working together. When these teams collaborate, organizations can better sequence business development initiatives to realize increases in revenue, increases in market share, and healthy pipelines during low-demand periods.